FitnessX
Sustainable Wellness
OVERVIEW
FitnessX is a wellness platform designed to support students and individuals seeking affordable, personalized fitness and nutrition plans. Inspired by my own weight loss journey and the challenges of staying healthy on a student budget, I set out to create an intuitive, user-centered product that makes fitness more accessible and sustainable.
I led the design process from initial research through final high-fidelity UI, focusing on user engagement, visual clarity, and motivational features like progress tracking and community support. This case study highlights how I transformed personal insight into a scalable design solution using Figma and Miro.
PROBLEM STATEMENT
"How can I help individuals manage their weight loss by offering affordable fitness resources and support while tackling motivational challenges, like cravings?"
RESEARCH
To ensure FitnessX addressed real user needs, I conducted in-depth user research through interviews and surveys with students and young adults actively pursuing health and fitness goals. The research focused on understanding the daily challenges they faced in managing weight, staying consistent with workouts, and accessing reliable health guidance on a limited budget.
Key Findings
Need for Personalized Plans
Motivational Tools
Community Support
Affordable Fitness Resources
User Persona
IDEATION
In the ideation phase, I brainstormed solutions to tackle the key problems identified during research, focusing on features that would enhance the user experience and address the challenges users face in managing their fitness.
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STYLE GUIDE
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Personalized workout plans
Community support groups
Curated recipe library
Equipment exchange platform
Poppins
FINAL SCREENS
NEXT ITERATION
To improve, I could have explored more data-driven insights by conducting in-depth usability testing with a broader audience. Implementing advanced gamification features might have further enhanced user motivation and long-term engagement.
